Rapid digitization of banking and financial services has led to the deployment of advanced data management platforms across the BFSI sector. Data management platforms enable banking and financial institutions to interact with and study the preferences of their target audience. By tracking customers’ past digital transactions, data management platforms facilitate a structured measurement of customer behavior and also provide centralized control over audience and campaign insights.
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This study demonstrates the market dynamics and trends globally across eight regions: North America, Latin America, Europe, SEA & Others of APAC, China, Japan and MEA, which influence the current nature and future status of the data management platforms market over the forecast period.
This research report provides a detailed analysis of the data management platforms market and offers insights on the various factors driving the popularity of data management platforms systems. The report includes an extensive analysis of key industry drivers, challenges, market trends and market structure. The market study provides a comprehensive assessment of stakeholder strategies and imperatives for succeeding in the business. The report segregates the market based on technology, application and different regions globally.
The data management platforms market is anticipated to witness significant value growth during the forecast period owing to an increase in the demand for data driven technologies from the various industry verticals.
The report starts with an overview of the data management platforms market in terms of value. In addition, this section includes an analysis of key trends, drivers and challenges from the supply, demand and economy side, which are influencing the data management platforms market.
The data management platforms market is classified on the basis of data sources, deployment, end-user, and region. On the basis of data sources, the market is sub-segmented into first party data, second party data, and third party data. Furthermore, by deployment, the global data management platforms market is segmented as cloud-based, and on-premise. The cloud-based sub-segment accounted for a relatively higher share because of an increase in the demand for cloud based enterprise solutions.
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On the basis of end-user, the global data management platforms market is segmented into Media agency, brand/retailer, publisher, and ad network. Due to increasing demand of online advertising, the media agency sub-segments is accounted for the highest market share for the global data management platforms market in 2017.
A detailed analysis has been provided for every segment in terms of market size analysis for the data management platforms market across different regions. This section provides a detailed analysis covering key trends.
The next section contains a detailed analysis of the data management platforms market across various countries in the region. It provides a market outlook for 2018–2026 and sets the forecast within the context of the data management platforms market, which includes latest technological developments as well as offerings in the market. This study discusses key trends within countries contributing to growth of the market, as well as analyses the degrees at which drivers are influencing this market in each region. Key regions and countries assessed in this report include North America (U.S., Canada), Latin America (Brazil, Mexico & Rest of Latin America), Europe (UK, France, Germany, Italy, Spain, Russia, & Rest of Europe), SEA (India, Australia & New Zealand, ASEAN & Rest of APAC), China, Japan and MEA (GCC Countries, Turkey, South Africa, Northern Africa, Rest of MEA). This report evaluates the present scenario and the growth prospects of the data management platforms market across various regions globally for the period 2018-2026. We have considered 2017 as the base year and provided data for the remaining 12 months.
To offer an accurate forecast, we started by sizing the current market, which forms the basis of how the data management platforms market will grow in the future. Given the characteristics of the market, we have triangulated the outcome of different types of analysis based on the technology trends.
As previously highlighted, the global data management platforms market is split into a number of segments. All segments in terms of data sources, deployment, end-user, and different regions are analysed in terms of basis points to understand the relative contributions of individual segments to market growth. This detailed level of information is important for the identification of various key trends in the global data management platforms market.
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In addition, another key feature of this report is the analysis of all key segments in terms of absolute dollar opportunity. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the global data management platforms market.
In the final section of the report, we included a competitive landscape to provide clients a dashboard view based on categories of providers in the value chain, their presence in the data management platforms market and key differentiators. This section is primarily designed to provide clients an objective and detailed comparative assessment of key providers specific to a market segment in the data management platforms supply chain and the potential players for the same. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on the in-depth assessment of capabilities and success in the marketplace. Detailed profiles of providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the data management platforms market. Some of the key competitors covered in the report are Oracle Corporation, Adobe Systems Incorporated, Neustar, Inc., Rocket Fuel, Inc., Turn Inc., KBM Group LLC, Cxense ASA, Lotame Solutions, Inc., Krux Digital, LLC, and eXelate, Inc.
By Data Source
First Party Data
Second Party Data
Third Part Data
Adobe Systems Incorporated
Rocket Fuel, Inc.
KBM Group LLC
Lotame Solutions, Inc.
Krux Digital, LLC
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