WiseGuyReports.com has been added report of “Energy Drinks in South Africa” to its Research Database.
Demand for energy drinks is expected to be boosted by the rising urbanisation rate, with such beverages increasingly becoming lifestyle products. Also, intensified competition will continue to put downwards pressure on unit prices, thus attracting lower LSM consumers. As the category expands new entrants are expected to target smaller niches in order to remain competitive. However, such performance will be mitigated by health-conscious consumers shifting to substitutes such as sport drinks and f…
The Energy Drinks in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
It has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, It has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Major Key Points in Table of Content:
Changing Lifestyles Boost Demand for Energy Drinks
Health and Wellness To Drive Sales
On-trade To Become Key Distribution Channel
Celebrity Endorsement on the Rise
New Entrants on the Rise in Urban Areas
Coca-Cola South Africa Expands Consumer Base by Diversifying Its Portfolio
Economic Downturns Continue To Hamper Demand for Soft Drinks
the National Treasury Review’s Proposed Sugar Tax Announced in 2016
Coca-Cola South Africa (pty) Ltd Maintains Lead Despite Challenging Market Conditions
Product Innovation Dominated by Reduced-sugar Ranges As Move Against Obesity Intensifies
Proposed Sugar Tax Set To Reshape Soft Drinks Environment As Manufacturers Take Steps To Mitigate Additional Costs
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