The recent development in motor oil pouch packaging is the use of flexible, stand up pouches, instead of the traditional rigid bottles. Motor oil pouch packs are easier to use and are portable due to its light weight. Many special design features can be incorporated in stand up pouches such as handles and spouts. In 2012, Universal Lubricants, a US based leading manufacturer of motor oils and lubricants, were the first to implement pouch packaging for their Eco Ultra range of products. The Eco Ultra FlexPak is more light weight, durable and sustainable as compared to conventional rigid plastic bottles. The pouch pack is made up of three barrier layers of nylon, polyester and LLDPE (Linear Low Density Polyethylene). It is provided with a pouring spout to prevent bubbles and glugs while pouring the oil or lubricant.
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Motor Oil Pouch Packaging Market: Drivers and Restraints
The ease of handling and portability are the major advantages of motor oil pouch packaging as compared to other packaging types, which is the major driver for the growth of global motor oil pouch packaging market. Motor oil pouch packs are lighter in weight and the plastic content in these type of packaging is less as compared to that of rigid bottles, which is expected to boost the global motor oil pouch packaging market growth. Motor oil pouch packaging provides more surface area for printing visually appealing graphics that attracts consumers and is the advertising strategy adopted by major oil and lubricants manufacturers. The ratio of product with respect to package is high in motor oil pouch packaging.
The global motor oil pouch packaging market can be divided into five regions, namely North America, Latin America, Europe, Asia Pacific (APAC) and Middle East & Africa (MEA). Europe holds the major share in global motor oil pouch packaging market, owing the well-established, mature automotive industry in the region. North America accounts for second largest market share in global motor oil pouch packaging market. This is attributed to the increasing number of motor vehicles in the region and also the oil and lubricant industries.
The rise in aftermarket sales of automotive products in Europe and North America is expected to propel the growth of motor oil pouch packaging market in these regions. APAC is anticipated to exhibit high CAGR over the forecast period. China is the new hub of automotive industry and there is a rise of investment in packaging industry, which is anticipated to boost motor oil pouch packaging market growth in the country. MEA motor oil pouch packaging market is anticipated to exhibit significant CAGR during the forecast period due to increasing sales of automotive and the expanding engine oil market in the region.