Global Noni Fruit Powder Market Overview
Noni is an evergreen tree which grows near the lava flows. It is generally found in Southeast Asia, Australia, India, and Pacific regions. Noni powder contains polysaccharides, antioxidants, amino acids, minerals and vitamins, which have many health benefits. Noni fruit powder can be used for making juices, smoothies and can be consumed in the form of tea. With rising health consciousness among people across the regions, the demand for noni fruit powder is increasing exponentially. The rising speculations about health benefits of noni fruit powder, its demand is rising exponentially driving the growth of global noni fruit powder market. The demand for noni fruit powder is maximum in North America and Europe and due to increasing geriatric population in APAC region the demand for noni fruit powder is expected to witness exponential growth across the globe.
Global Noni Fruit Powder Market Dynamics
Increasing Demand for Nutritional Products
Rising consumers’ demand for healthy and nutritional products is expected to increase the demand for noni fruit powder market. Noni fruit powder has disease prevention characteristics, such as cancer, diabetes and gout. Noni fruit powder also helps in proper functioning of liver and heart. Apart from these benefits, noni fruit powder also possesses anti-oxidant properties such as exerting anti-bacterial, anti-fungal and anti-psychotic effects. Hence, extensive health benefits of noni fruit powder are expected to widen the noni fruit powder market in the forecast period.
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Skin care benefits
The noni fruit powder also has various skin care characteristics. Due to the presence of anthraquinones in the noni fruit powder, it has certain stimulating effects on the skin preventing early wrinkle formation. Noni fruit powder smoothens the functioning of cell membrane due to the presence of proxeronine and essential fatty acids which, thereby, helps in restoring healthy skin.
Rising geriatric population
Noni fruit powder market is expected to grow in the East Asian Countries, such as Japan due to the rising geriatric population. Noni fruit powder has certain therapeutic properties, such as anti-fungal and anti-bacterial properties, which helps in preventing arthritis and other bone-related diseases.
Side-effects and Lack of Proper disclosure
The noni fruit powder has high potassium content, which is not suitable for people allergic to potassium. High potassium content is associated with major health effects, such as absorptions and liver damage. Hence, lack of disclosure in the packaging along with less consumer knowledge can restrain the growth of noni fruit powder in the global noni fruit powder market.
Global Noni Fruit Powder Market Segmentation
The global Noni Fruit Powder market can be segmented on the basis of source and application and geography.
The global noni fruit market can be segmented on the basis of nature as:
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The global noni fruit powder market can be segmented on the basis of application as:
- Food and Beverages
- Pharmaceutical (for Therapeutic properties)
- Personal Care (for Skincare)
The global noni fruit powder market can be segmented on the basis of the geography as:
- North America
- Latin America
- South Asia
- East Asia
- Middle East & Africa (MEA)
- Emerging Countries
Global Noni Fruit Powder Market Regional Overview
North America dominates the global noni fruit market followed by Europe due to rising preventive health awareness and increasing health concerns. APAC region is expected to witness massive growth of noni fruit powder due to increasing health awareness and medical facilities. APAC region is native to the areas having abundant availability of noni fruits, hence increasing the demand across the globe, which would propel the export market of noni fruit powder in the APAC region. Japan is expected to become a significant contributor to the growth of the noni fruit powder market due to its rising geriatric population resulting in rising demand for noni fruit powder market in the East Asian region. Taking above factors into consideration, the global noni fruit powder market is expected to grow at a massive scale registering a significant CAGR in the forecast period.
Global Noni Fruit Powder Market Key Players
Some of the key market participants in the global Noni Fruit Powder market are:
- Terrasoul Superfoods
- Prime Herbonix Health Products Private Limited
- Genius Herbs
- Live Superfoods
- Happy Healthy Me
- Other prominent players
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