The growing demand for offline video content and rich parameters offered by video converter software are fuelling the growth of the global video converter software market. For example, it converts files from AVI to MPEG format. The growing demand for smartphones and tablets as well as the trend of smart classrooms in schools and colleges are expected to create significant demand for video converter software over the forecast period.
The features such as good video converting functions, e.g., converted video quality and speed of conversion, are the parameters which differentiate the software. Among all the available types of video converters, shareware video converter is the most powerful as it has wide range of functions available, with powerful encoders, enhanced interfaces, and it is free from advertisements and spyware.
Video converter software is a powerful tool to convert a video from one format to another by just clicking a button. Video converter software enables to easy convert of video in required format. Video converter software is more cost effective than upgrading computer’s operating system as per the video format. The time taken by video converter software is very less and is much easier to use. There are multiple video formats. Ideal video converter software must support common file formats like MPEG and WMV. While purchasing video converter software, buyer should know the format of video and the format in which video should be converted and also the compatibility of software with the user’s operating system. Another point to consider while purchasing the video converter software is that the converted video quality must be same as of original video quality. The various electronic gadgets like computers, tablets, mobile phones and others will have different video formats and thus requires video converter software to convert the video to compatible format.
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Video Converter Software Market: Drivers and Challenges
Growing smart classrooms and migration from ‘board and marker’ teaching to visual teaching is one of the major drivers for global video converter software market. Moreover, high demand for compatibility of video format as per device is also a major driver of the global video converter software market.
The spyware and malware attached with video converter software are the challenges for the growth of the global video converter software market. However, vendors are focusing on to get rid of these issues and to provide malware free video converter software market.
Video Converter Software Market: Segmentation
By Type of Software:
The video converter software market is segmented into freeware and shareware. Shareware is more powerful as compared to freeware and has more demand in the market.
By Type of OS:
The video converter software market is segmented into android, iOS and others.
The video converter software market is segmented into personal use and commercial use.
In June 2017, Movavi entered into partnership with SOURCENEXT, Japan based leading software publishing and distributing company to produce user friendly video creation, editing tools, conversion, and to sell Movavi products in Japan market.
In March 2014, WonderFox Soft, developer of Windows multimedia applications has upgraded its DVD video converter to new version i.e. v6.2. This upgraded version of video converter software makes quick and easy conversion of video formats like F4V, WEBM, TRP, Vimeo and others. It also supports devices like Nokia Lumia 1520, 2520, Kindle Fire, Sony Xperia and others.
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Examples of some of the key players in the video converter software market are Movavi, Freemake Video Converter, NCH Software, Aimersoft, ANVSoft Inc., ACD Systems, Clipchamp, Video Convertor Factory, Hand Brake, Macroplant, etc.